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Mitr "surf soul" collection - visuals
I led the Creative Direction and designed the visual elements for Mitr's 'Surf Soul' collection. From typography to casting and directing the shoot, my goal was to infuse the brand with a fresh, vibrant energy, evoking a sense of fun and liveliness in every aspect of the visuals.
"Surf Soul" collection inspired by a group of best friends who live for the thrill of surfing and endless activities, where every piece is a nod to friendship, adventure, and the carefree spirit of surf culture. Surf into the wardrobe that celebrates ‘you’ - because being a normal girl is great, but being a Surf Girl is simply cooler!
shoot
In this photoshoot, my goal was to infuse the brand with a fresh, vibrant energy, evoking a sense of fun and liveliness in every aspect of the visuals.
roles :
creative director
art director
stylist
key visual
sunny
lively
active
credits
photographer
models
assistant, graphic & video editor
retouch & graphic
producer
special thanks
@gumbert.gumbert @andrey_evgeni4
@leilanatasha
@aminah_ada_
@patra_b
Grim Jittanat
Mee Naranya
Beam Primpraew
Mitr Team
more works
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